Doron Meir is the CEO and Creator of FLOAT VR, a mental wellness platform developed by BrainSwitch Labs. With a background in animation, games, and interactive media, Doron has held creative leadership roles across the entertainment industry and is the author of "Workflow: A Practical Guide to the Creative Process." With FloatVR, he combines his passion for storytelling and design to create immersive therapeutic VR experiences that make mental wellness accessible and engaging.

As part of his mission to bring more awareness to Directed Attention Fatigue and Soft Fascination, Doron also engages in public speaking for creators and founders.