Friday, September 26, 2025
7:00 AM - 8:00 AM
Time Zone: (UTC+12:00) Auckland, Wellington [Change Time Zone]
Description

Strongest Families Institute (SFI), an award-winning Canadian charity, is transforming how mental health care is delivered. Grounded in 25 years of social science research, SFI’s system of care has been enhanced through co-design—“getting it right by design.” The model has evolved into a tiered, bilingual coaching system that meets people where they are. By removing barriers of stigma, geography, and cost, SFI provides timely support to children, youth, adults, and families across Canada.

This session explores how co-design, measurement-based care, and tech-enabled delivery are driving real-world impact, while highlighting challenges and lessons learned throughout SFI’s journey. With a focus on equity and access, SFI aims to inform broader system transformation to ensure that expansion leads to meaningful outcomes for those who need it most.

Key Discussion Points

  1. Building Scalable E-Mental Health Systems: What Can We Learn from 25 Years? Learn strategies and insights from building and scaling a universal, stepped-care e-mental health system serving  children, youth, adults, and families across Canada that can benefit other service providers globally.
  2. Innovation in Practice: How  Co-Design, Workforce, and Technology Drive Engagement: Learn how SFI’s commitment to co-design with families and key-interest groups, its para-professional coaching workforce, and its proprietary IRIS platform have fueled innovation, personalization, and engagement.
  3. Data-Driven Excellence: Transforming Programs with Real-Time Insights: Learn how the use of validated tools and real-time data capture enables dynamic program enhancements, outcome tracking, and builds trust with clients and system partners.
  4. Navigating Growth: Challenges and Opportunities for Scaling Non-Profits: Examine the realities of scaling an evidence-based charity including common challenges and opportunities for other non-profit service providers in their growth journeys.
  5. The Future of E-Mental Health: Exploring Emerging Innovations: Discover how Strongest Families Institute (SFI) continues to evolve its universal e-mental health system through cutting-edge advancements, leveraging emerging innovations and trends that could shape the future of mental healthcare delivery for all service providers. 
Fiona Costello
Fiona Costello
Fractional Strategic Initiatives Lead and Webinar MC
eMHIC
ENGLAND

Fiona Costello is a seasoned healthcare professional with over 15 years of experience spanning the NHS, private, and non-profit sectors. Currently serving as Strategic Initiatives Lead at eMHIC, International Business Development Director at Aire Innovate, and SVP Partnerships at Brain+, Fiona has consistently demonstrated her commitment to improving health services through technology. Her notable achievements include expanding digital mental health technology within NHS services at SilverCloud Health, contributing to the Canadian Mental Health App Assessment Standard with ORCHA, and enhancing digital health delivery in India. At Aire Innovate, Fiona advocates for the adoption of low-code platforms in healthcare, believing these tools can streamline processes and enhance patient care. With a focus on driving innovation safely and effectively, Fiona remains dedicated to learning and growing in the digital health field, always striving to contribute positively to healthcare outcomes through innovative solutions.



Patricia Lingley-Pottie
Dr. Patricia Lingley-Pottie
CEO
Strongest Families Institute
CANADA

Dr. Patricia Lingley-Pottie is the co-founder, CEO, and President of the Canadian charity, Strongest Families Institute (SFI) and SFIs IRIS technology. She holds a PhD from Dalhousie University, where she is an Assistant Professor in the Department of Psychiatry and a Scientist at the IWK Health Centre.

With 37 years of pediatric nursing experience, Dr. Lingley-Pottie is a leader in emental health (eMH), a pioneer in pediatric and family-centered distance interventions using best science, paraprofessional telephone support coaches and technology to remove barriers to care. SFI's programs and IRIS technology have been co-designed and validated in clinical trials, internationally. SFI’s stepped care model provides universal MH support across the continuum. SFI's IRIS dynamic system personalizes and tailors program content using AI for an engaging user experience.

She has authored 36 publications and has recognized for her contributions (e.g , Canada's Governor General’s Innovation Award; Dalhousie Aurum Award; Ernst C. Manning Award; Council of the Federation for Innovation in MH Award; eMHIC Leadership Excellence; Woman Leader in Digital Health; Queen Elizabeth II Platinum Jubilee Medal).